Ned Potter's Marketing Toolkit

I've been enjoying this video by Ned.

Ned talks about branding and suggests five things we can do to help improve our personal branding [and hence get recognised and promoted within the profession he implies- and Ned been very successful in building a loyal troop of devoted professional followers- that's us!]

Ned's tips for building a brand:



1) Get online – blogger, twitter, write about what you feel passionate about.  
2) Publish something - papers, journal articles, open access, Ned’s blog has 2,000 subscribers
3) Organise something – a conference? Volunteer. Start your own conference. Be part of a professional dialogue. It gives you the opportunities to do things that your job does not yet give you access too.
4) Share something – teach others to do the things you know how to do.
5) Present something
JUST DO SOMETHING!

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